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About the Instructor
Calling her work "seriously fun photography," Jennifer Wilson strives to capture the magic in everyday
moments. When she began her business in 2004, Jennifer envisioned it as a job "on the side." Instead, her business exploded, growing faster than she ever could have imagined. Through innovative
word of mouth marketing she has become one of the Los Angeles area's most sought-after photographers.
Jennifer's love of photography - a hobby
prior to 1995 - was reignited when she purchased an SLR for an African safari. Through what she calls "sheer luck," she came home with a few great photos but, disappointingly, nothing that
adequately captured the vision that existed in her mind's eye. Determined to change that, she enrolled in photography courses and ultimately learned about and refined her craft through exhaustive
study and practice, practice, practice.
While her enthusiasm and talent for photography helped her business take off quickly, Jennifer found that she still had much to learn about the art of running
a business. She is eager to share with her students the hard lessons learned and newbie business-owner mistakes she made along the way to achieving balance in business. Jennifer's awards include
the Fuji Masterpiece Award, Professional Photographers of California 2006 Children's Photographer of the Year, Environmental Photographer of the Year, and Top Ten Photographer. To learn more
about Jennifer and view her portfolio, visit http://www.jenphoto.com.
About the Course
Join successful children/family portrait photographer Jennifer Wilson as she shows you how to create a business that fits into - rather than takes over -
your life, and how to keep it running smoothly once it takes off. Jennifer will detail low cost/no cost ways of building a client base, methods for generating fantastic word of mouth by partnering with
charities and businesses, and more.
The course will feature live on-location demonstrations where you'll see how Jennifer leads a session and interacts with children, as well as how to find the light and utilize
your surroundings. Tips and tricks for creating fun, natural, casual portraits will include:
~ engaging parents in the portrait session
~ moving away from traditional props and instead incorporating the child's surroundings and favorite things
~ creating storytelling portraits rather than merely the traditional wall portrait, thereby maximizing sales opportunities
~ finding your own style and the power of saying "no"
~ how to design and sell the latest popular products with your images
Business tips and tricks will include:
~ selling the story by offering session albums and custom coffee table books, wall displays, and storyboards
~ how to make decisions about selling the digital files and products everyone wants now
~ in-person vs. online sales: what's right for you and how to maximize profit in either scenario
~ creating customer evangelists and having them spread the word about you
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